Kollective

130% Increase in Direct Bookings for Santorini Boutique Hotel

Cocoon Luxury Suites is a boutique cave hotel in beautiful Imerovigli in Santorini. Cocoon contacted us to help them increase their direct bookings in order to reduce the amount of commissions they pay to Online Travel Agents (OTAs).

What was the Approach?

Together with the Cocoon team we:

  • Researched their existing target markets
  • Explored potential new markets
  • Set up targeted 360o advertising campaigns
  • Implemented advanced analytics tracking of bookings to measure our actions

What were the Results?

The results speak for themselves! Our first year of cooperation saw:

  • a YoY increase of website visitors by 430%
  • an increase in direct bookings by over 130%
  • -50% on commissions paid to OTAs
  • With the same high occupancy rates!

We were not sure about how much value online advertising could bring us in what is a very competitive Santorini hotel market. To say we were pleasantly surprised is an understatement! The team at Kollective really helped take Cocoon Suites to the next level, I can endorse them wholeheartedly!
Ted P – General Manager at Cocoon Luxury Suites

Second Year – New Responsive Website!

Our second year together was equally rewarding following a complete redesign of their hotel website. A key feature we wanted to highlight was Cocoon’s standing as a leader in the competitive boutique hotel market in Santorini.

The hotel (and the team!) repeatedly wins awards such as being voted one of the world’s best honeymoon hideaways and as a top choice romantic hotel on Santorini. One look at Instagram will tell you all you need to know about the picture perfect weddings, honeymoons and elopements that take place at Cocoon!

The Cocoon team take their responsibilities as hosts seriously, but also make sure to be responsible in all other facets of their operation, including responsibility to the environment, where they have recently been awarded the coveted Green Key Certification for low impact policies in all areas of the hotel’s operation.

These rewards and recognitions deserved to be… recognised! So we were sure to include a blog component in the new website so that visitors could learn more about the hotel and its activities.

We are so happy with our new website! The team at Kollective understood perfectly the look and feel we wanted to take and suggested approaches to maximise both our traffic and our bookings. Thank you!
Nana S – Front Office Manager at Cocoon Suites

Ready for more bookings?