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Google Ads Drive 40% Increase in Lead Enquiries

Located on just a short hop from Athens on the island of Aegina, the Aegean Sailing School is a RYA certified training centre popular with families and groups looking to learn sailing together.We have worked with the Aegean Sailing School Team for many years, originally advising mainly on SEO issues and when organic rankings alone were not enough to compete with paid ad impressions we decided to implement a PPC campaign aimed at our strongest foreign markets and with the specific intent to bring in new client leads for the school’s range of RYA sailing courses.

What was the Approach?

With the Aegean Sailing School Team we:

  • Researched their existing target markets
  • Explored potential new markets
  • Set up targeted 360o advertising campaigns
  • Implemented advanced analytics tracking of bookings to measure our actions

What were the Results?

Using a combination of direct response search ads, targeted remarketing lists and hand crafted landing pages we managed to drive direct response leads via the website up 40% over a two year with an overall 212% increase in conversion rates!

We are pleased to have played our part in the school deciding to add to their fleet of yachts for training courses and to hire new instructors to handle the increased demand!

We are thrilled with our long-term cooperation with Kollective. They are always available and are always suggesting new approaches and ideas for growing our business!
Andrew V. – Owner of Aegean Sailing School

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