Kollective

Mobile Optimised Website Boosts Bookings by 48%

Athens Taxi Services is a family owned taxi service offering high quality taxi and minivan transfers from the Athens airport to city hotels and the port in Piraeus. They came into contact with us asking for assistance in optimising their website and for strategies for boosting the number of online enquiries and bookings.

What was the Approach?

Together with the Athens Taxi Services team we:

  • Optimised their website for mobile devices and speed
  • Set up advanced conversion tracking in google analytics
  • Implemented a targeted Google Ads campaign to select countries
  • Advised on Tripadvisor reviews for the company

What were the Results?

The results were very satisfying!

  • A 69% year on year increase in website visitors
  • A 48% increase in online booking enquiries
  • Implemented a targeted Google Ads campaign to select countries
  • A Top 10 Tripadvisor ranking!

We cannot put into words how happy we are with the results we have seen. Our website is now a real source of new business which has allowed us to invest in our fleet and plan for the future!
Nikos D – Owner of Athens Taxi Services

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