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25% Reduction in CPA for Greek Ferry Ticket Sales

Viva is a leading provider of online ferry tickets in Greece providing easy online access to both domestic and foreign visitors wanting to buy ferry tickets to the Greek islands. Viva approached us to assist their internal teams in managing their CPC accounts in an effort to increase sales and reduce costs in what is a very competitive seasonal ferry ticket market.

What was the Approach?

Together with the Viva team we:

  • Thoroughly reviewed their existing ad account performance
  • Rebuilt their campaign structure from the ground up
  • Liaised with their development team to optimise landing pages
  • Implemented advanced analytics tracking to better measure the customer journey to sale

What were the Results?

If we do say so ourselves, the results were better than we originally hoped for! The online ferry ticket markets is very competitive with strong competition from both the ferry companies themselves and other travel agents offering ticket services.

In the first year of working with Viva we achieved an overall reduction in Cost per Acquisition (CPA) and in this case we are discussing cost per actual sale of -25%, while concurrently increasing the overall online conversion rate by almost 10%.

Kollective’s experience in all areas of marketing is the most impressive aspect of our cooperation. They’ve helped us understand, measure, and analyse all of our actions. It goes beyond PPC campaigns to include SEO, how we appear in Google results, and how to interpret analytics for market insights.
Maria G – Tickets Marketing Manager – Viva

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