What makes a resort website different from that of a simple hotel? Mainly it will be the amount of information needing to be presented on the website. Resorts usually have many more facilities than any single hotel (no matter how large the hotel!). Specifics will depend on the exact type of resort. Some resorts have their own beaches, some have (a lot) of swimming pools, some have multiple restaurants and bars, spa and fitness options, kids options, some have waterparks and casinos.
No matter what kind of resort you have, your facilities need to be presented in an optimal way to make it easy for your potential guests to find the information they need to decide that your resort is suitable for their holiday vacation before they book. Let’s be honest, a free template theme is unlikely to do the best job of presenting all these amenities to your guests. Any resort website needs to be designed with inspirational content and clear information architecture in mind from the very beginning to ensure maximum results.
Need some inspiration? Everybody does occasionally! Below we present the best resort websites we have seen recently that have inspired us with their design and their clear content structure. Menus and navigation are going to play an important role in structuring the content and amenities in a clear and concise way as we will see. Note: in no particular order, Enjoy!
Resort: Aquapetra Resort & Spa
Why we like it: The simplicity of the homepage and the scrolling side menu that works well on both desktop and mobile devices to easily get to the information you need.
Resort: Badrutt’s Palace
Why we like it: A website for a resort that supports both summer and winter vacations is always going to be difficult to design for. Badrutt’s Palace use of a static homepage asking the visitor to choose what kind of vacation they are planning is an inspired design choice.
Resort: Mivara Luxury Resort
Why we like it: The impressive full screen menu with sub categories which works beautifully on desktop devices and has been smartly modified for mobile devices.
Hotel: Columbia Beach Resort
Why we like it: Again, the menu and clear information architecture stands out. Similar to the Mivara Resort example above, a full screen menu with scrolling sub menus that work well across all devices is key to allowing guests to find the information they need quickly and easily. Resort websites really do offer web design teams the chance to make some impressive menus!
Why we like it: Sometimes less is more. Alimatha have kept their menu short and sweet and implemented category level landing pages to allow users to find more information about their amenities and services. If a massive menu system is not your design preference, creating introduction pages for each category of service is a good option.
Hotel: Tofino Resort & Marina
Why we like it: A more classic drop down menu which is big and bold – we like it a lot. Add to that the mobile menu which feature some nice sliding animations and we are sold!