Hotel Website Design Inspiration for 2021 and Beyond

At Kollective we are always on the lookout for inspiration in the hotel & tourism sector worldwide. We thought we would share these little gems we found during our research that gave our team some visual inspiration this year!

The proper and well thought out design of your hotel’s website is crucial in building your brand and ensuring sustained growth (and direct bookings!). As a digital design agency, it is our business to stay on top of current trends both in design and in technology.

We therefore are always looking out for great examples of good design to stay inspired! Hotel website design in Greece is often dominated by “white and blue” (for obvious reasons) but we like to look occasionally at something a bit different and learn from destinations outside of Greece. With that in mind, we present five hotel websites, in no particular order, that have given us inspiration moving into 2021. We invite you to visit them and be inspired also!

Samsara Ubud – Indonesia

Samsara Ubud Indonesia

Hotel: Samsara Ubud
Location: Indonesia
Why we like it: The simplicity and focus on amazing imagery. Photographs really do tell 1000 words and the Samsara Ubud has done an fantastic job of visually presenting its (admittedly amazing) location. Special mention goes to the smooth and unobtrusive scrolling animations. The Samsara Ubad has officially been added to our bucket list!

Badrutt’s Palace – St. Moritz Switzerland

Badrutt's Palace Switzerland

Hotel: Badrutt’s Palace
Location: Switzerland
Why we like it: Their amazing summer/winter landing page! For hotels in year round destinations it is a challenge to present inspiration suitable for all seasons. One option is to update your images as the season changes, or you could make a great and inspiring introduction to both seasons as the Badrutt’s Palace has done. We are inspired!

Tofino Resort and Marina – Canada

Tofino Resort and Marina Canada

Hotel: Tofino Resort & Marina
Location: Canada
Why we like it: Lynn is Canadian and therefore likely biased but the Tofino Resort and Marina on Vancouver Island has done a great job of matching website colours with their destination. What we really like more than anything else is their fantastic use of search engine friendly custom fonts to really brand their identity. One of the few uses of custom web fonts we have seen that really work well for optimising a hotel’s SEO presence – kudos to the team!

Ibiza Rocks – Spain

Ibiza Rocks Spain

Hotel: Ibiza Rocks
Location: Spain
Why we like it: The colours and…. the colours! Many hotel’s stick to tried and tested colours in their website and there is nothing wrong with this. If, however, your target audience is specific and might appreciate a different approach then you should go for it, and Ibiza Rocks certainly has! We love the brash colours which surely speak to the party crowd they are targeting. Special mention goes to their creative room naming. Well done!

Casa Angelina – Italy

Casa Angelina Italy

Hotel: Casa Angelina
Location: Italy
Why we like it: Last but not least, something a little closer to home from the beautiful Amalfi Coast in Italy. Casa Angelina has featured on a number of the recent “best hotel websites” lists. We like the homepage for the same reason, its innovative breaking of traditional vertical lines with the logo on the right. Perhaps more importantly, we love the fullscreen video that they have produced with amazing photography and very timely messaging that addresses the current pandemic and their hope for the future. Truly inspiring!

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